As a Illustrator, then print production artist, and finally a designer I have tried to follow the arc of new developments in advertising and marketing. Until the rise of Google and the major search-engine based advertising models, I think the only constant has been the devaluation of individual labor in the art of print production and the value visual design. New design and business ideas are always the most valuable, but least tangible commodity, and have been vulnerable to poaching every year. I believe that trend has finally come to a tipping point in my practice. I have found that because of the proliferation of web site production to common labor markets, the web designer’s lot (at least in the U.S.) has now started down the path of the print designer. Next time: Is there a solution?